About the Company

A well-established organization in the information technology sector, known for delivering innovative digital solutions and managing performance-driven marketing campaigns. The company offers a dynamic work environment with exposure to international clients and advanced digital marketing practices.

About the Role

Canvas is hiring a PPC Specialist for our client in the IT industry. The selected candidate will be responsible for planning, executing, and optimizing paid advertising campaigns to drive conversions, maximize ROI, and support business growth.

Key Responsibilities

Plan, execute, and manage Google Ads campaigns
Optimize campaigns to improve conversions and return on investment (ROI)
Conduct keyword research and perform A/B testing
Monitor campaign budgets and prepare performance reports
Analyze campaign performance and suggest improvements
Collaborate with SEO and content teams to align strategies

Required Qualifications & Experience

Bachelor’s degree in Marketing or a related field
2–3 years of experience in PPC or paid advertising
Google Ads certification is preferred
Strong analytical and problem-solving skills
Good understanding of digital marketing metrics

Why Join Through Canvas?

Opportunity to work in a performance-driven environment
Exposure to international campaigns and clients
Hands-on experience with advanced digital marketing strategies
Professional growth and learning opportunities